What Kind of Cars Do Women Actually Want?
The Truth About Cars
MARCH 14, 2024
On International Women’s Day, the Kia EV9 was announced as the “Supreme Winner” of the Women's Worldwide Car of the Year (WWCOTY) 2024. According to S&P Global Mobility, Buick was the brand that had the highest percentage of female customers with a 55-percent share at the start of 2023. Though it was hardly a buffet of information.
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