Bosch Analysis Finds US Light Duty Diesels Had a Consumer Take Rate of About 30% in 2009 When Both Diesel and Gasoline Engines Offered
Green Car Congress
MAY 9, 2010
determined that for the 12-month period beginning January 2009, when both diesel and gasoline engine options were offered as options in a car, about 30% of the registrations had diesel engines. BMW 335d: 8%. BMW X5 xDrive x35d: 17%. Similarly, the Ford Escape Hybrid introduced in 2004, had a consumer take rate of 10% in 2009.
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